Big Commerce Blog

Official BigCommerce Blog

• Photos From the BigCommerce Partner Meetup in Austin November 13, 2009
  On Wednesday night from 5pm-7pm we held the first of many BigCommerce partner events in Austin at Union Park. Judging by the attendance and interest in the BigCommerce platform, as well as the non-stop conversation and questions, I’d say the event was a definite success! Around 75 web designers and business owners attended the meetup, curious [...]
• The Art of Positioning – And How It Can Double Your Sales November 12, 2009
  Yep, you sell stuff online. Cool. But who do you sell to? “Everyone who needs my products” is the wrong answer. Who really needs your products? Is it women aged 18-34 with a household income over $50,000 in a C-Level executive position or is it college students aged 17-22 with a personal income under $10,000? [...]
• Connecting With Customers and Clients – Going Beyond the Sale November 12, 2009
  You’ve got an online store, sure, but what does that tell your customers or clients about YOU, the person? Yes, you “sell” “stuff” during the day, but what do you do when you’re not in the office or warehouse? Do you travel? Do you have hobbies? Do you like teaching others? Whatever you do, you [...]
• [Video] How to Reduce Your Visitor Bounce Rate November 5, 2009
  The bounce rate is one of the most important metrics you can track for new visitors to your website. You might have heard the term “bounce rate” in the context of email marketing but that’s not what I’m talking about. When it comes to tracking visitor quality of your online store, the bounce rate is [...]
• Partners: join us for the BigCommerce launch party on Nov 11th in Austin, Texas October 27, 2009
  Between 5pm and 7pm on November 11th we’re having a special launch event for current and potential BigCommerce partners – web designers, developers and agencies in Austin, Texas and we’d really like it if you could attend. You’ll get to meet the team, see a demo of BigCommerce, learn more about our reseller program, network with [...] […]
• [Video] 5 Tips to Increase Your Online Sales Using Twitter October 23, 2009
  Depending on what you sell, Twitter can be a good way to reach potential customers and improve relationships with existing ones. If you’re a one man show then it makes sense to spend 5 minutes a day on Twitter finding conversations which are happening about your online brand, jumping in to address any questions if [...]
• [Video] How to Drive Traffic to Your Online Store by Becoming a Guest Blogger October 22, 2009
  If you’re on a limited marketing budget for your online store then one excellent way to drive targeted traffic to your website is to become a guest blogger on blogs related to what you sell. In this video I’ll teach you how it’s done, and if you can dedicate just a few hours each week [...]
• [Video] How to Write and Execute a Profitable Marketing Plan October 22, 2009
  If you’re just starting out selling online then of course your most valuable asset is your customer list. But if you’re currently at zero customers then how can you grow your list to thousands or even hundreds of thousands of customers? The key is to start with a solid marketing plan. Depending on your budget there [...]
• Results of the BigCommerce 2009 Internet Retailer Survey October 5, 2009
  A few weeks ago we sent out an invite to a few thousand randomly selected BigCommerce clients for the 2009 Internet Retailer Survey. We had an excellent response to the survey and the results were quite interesting. If you sell online then you should definintely read through the responses (embedded below) to see how other [...]
• [Video] What is Keyword Proximity and Why is it Important? October 5, 2009
  Keyword proximity is a measure of one keyword’s position in relation to the others. It’s used in search engine optimization (SEO) to create page titles which can help your online store rank highly in Google and the other search engines. In this video I explain keyword proximity from scratch and give you real, concrete examples of [...]