While the most effective marketing channels for your business will depend on the considerations I’ve laid out, here are the most effective digital marketing channels that are trending and have shown to deliver significant results.
Table of Contents
1. Social Networks
They are one of the distribution channels brands currently use since they are very efficient, are not usually expensive, and are versatile. A significant advantage of social networks is that it is straightforward to segment and reach the target market. In addition, a bond with the client easily create.
To choose the right social network correctly, it is essential to consider the market it is targeting, the characteristics of the social network, and the objective each has. Each social network is different, and not all people tend to use the same ones or not with the same frequency.
Among the leading social networks, we can find:
- YouTube.
2. Video Marketing
Video marketing is one of the most dominant digital marketing trends in the next 5-10 years. These statistics illustrate the importance of including video in your digital marketing strategy:
- Seventy per cent of consumers say they have shared a brand video.
- 72% of businesses say video has better conversion rates.
- Fifty-two per cent of customers say that watching product videos makes them more confident in their online purchase decisions.
- Sixty-five per cent of executives visit a salesperson’s website, and 39 per cent call a salesperson after watching a video.
- Video marketing has been shown to not only build brand awareness but is also very effective in increasing traffic and conversions.
Create video blogs (vlogs) built on your blog content. Then, smartly insert this video into your blog posts as your content marketing strategy. It will attract readers and conversions and get more performance from your content.
To gain maximum reach and increase your chances of appearing in search engines, syndicate your videos to sites like YouTube and Vimeo. Users on YouTube watch further than a billion hours of video every day.
Promote your video on your social media platforms to increase social sharing. Presenting critical information will help you engage and engage the user quickly. The social videos that tend to get the most engagement and shares are short, to the point, offer great content and entertain in an easy-to-digest way.
3. Email Marketing
According to LYFE Marketing, email effective one of the most effective marketing channels because it has the highest ROI of any marketing strategy. You can get returns of up to 3,800 per cent. That’s $38 in revenue for every dollar spent. In addition, about 20 per cent of companies see a $70 return on investment for every dollar spent.
Email marketing delivers highly applicable content to a subscriber’s inbox non-invasive way. Email campaigns are a great way to increase your customers and sales. In addition, you can contact your customers and stay in touch by informing them about upcoming events, other services, or new product offers. Make sure you have an up-to-date email list, personalise your emails, and include a clear call-to-action to improve click-through rates.
One of the best ways to interest a prospect or client and increase traffic to your website is through an email newsletter. You can maintain engagement through consistent email communications, weekly or monthly, and provide valuable insight into converting or growing your customer base. In addition, newsletters should inform your target audience about news, updates, and suggestions.
4. Content Marketing
Like email marketing, content marketing is one of the most effective digital marketing channels for generating ROI. LYFE Marketing also described that content marketing could generate 3x more leads for 62% less than traditional marketing. Leads are people who are more likely to buy your product and become loyal customers because you nurture that relationship, which is diverse from website traffic.
Promotional content includes blog posts, infographics, videos, news, checklists, case studies, webinars, and white papers, which are excellent lead magnets. Consider which ones are most effective at engaging your audience based on where they are in the 5 phases of the buying cycle and how they consume info.
You must consistently deliver quality content to increase organic traffic and lead the group. This type of traffic is voluntary and is produced by users finding your website after using a search engine.
Once you have great content, promote it! Some best ways to endorse content are through personalised email marketing and sharing your posts on social media. These are just how you can drive your blog traffic and generate leads.
5. Social Media Marketing
The latest social media marketing data show that 73% of marketers believe that social media marketing has been “fairly effective” or “very effective” for their business. In addition, 54 per cent of Internet users use social networks to search for products. Finally, 71% of consumers with a confident knowledge of a brand on social media would recommend it to friends and family.
One way to use social media to grow your audience is to create original content like blogs and videos and share it on your social media platforms like Facebook, Twitter, LinkedIn, and Instagram. In addition, you can use these platforms to enhance video and photo sharing. Also, engage with your audience by asking them questions. The most important thing is to reply promptly to questions and comments.
You can go a step further and increase social media engagement by:
- use tagging
- Analyze which posts worked.
- Integration of holidays and trends.
- Take advantage of the social media advertising platform through Facebook Custom Audiences and Affinity Audiences. It will increase your reach on sites with similar functionality to your existing fan base and email list.
6. SEO and PPC
Two of the most used digital channels. One of the many benefits of SEO and PPC is optimising your campaigns and improving results.
Let’s start with SEO. Recent marketing statistics show that 64% of marketers actively invest in SEO. There are two general elements to digital marketing success: traffic and conversion. SEO-generated traffic is more likely to convert than advertising-generated traffic because the searcher is actively looking for information and has a specific need.
I am a big fan of SEO because it helps your business appear in keyword search results. Bring organic traffic to your business. Real visitors, who are interested in and need your brand, drive high conversation rates, click-through rates, and sustainable leads. Companies hire private consultants or specialised agencies like Rodent to work with this channel.
SEO helps your website rank advanced in search engine results, leading to more traffic and potentially more business. It also agrees that your business shows up when your audience is looking for you at the right time. Optimised conversion content delivers the right message based on where your audience is in the buying phase.
PPC, or search engine advertising, allows you to rank high in searches, even if your website doesn’t appear organic. It works by paying advertisers every time a user clicks on one of their online ads. An advantage is that it only charges when the user clicks on the ad. Another reason is that you can target people more precisely based on their buying behaviour, pain points, and demographics.
7. Influencers
Influencers have become digital distribution channels since they attract many people who follow them and buy what they use or recommend.
It proves that people buy a product when they see another person recommending it, even more so if it is someone they admire. Therefore, the great advantage of using an influencer is that you can reach a vast audience and thus increase the demand for the product or service.
Importance of Digital Marketing Channels
Creating quality content is significant and more so if Inbound Marketing is applied since the idea is to attract customers to guide them in the purchase process, but without being invasive. Since of this, it is imperative to choose the right distribution strategies and the perfect channels to do so.
All the content that create must be well optimised for SEO. Although knowing how to choose the distribution channels that best fit your content, it is possible to attract traffic to your website or networks without being positioned.
Furthermore, using distribution channels helps build trust and loyalty with customers. It generates a larger audience and increases the demand for our products or services.
Benefits of Digital Marketing
These are impartial some of the many benefits of digital marketing:
- Constant online presence
- Profitable
- Provides instant and highly measurable results
- Provides an excellent return on investment (ROI)
- Provides a direct communication path between you and your customer
- Reach potential customers during the early stages of the buyer’s journey
- You can interact with the target audience in real-time
- It is effortless to segment
- Offers customization capabilities
- Has a global reach
Conclusion
You have more influence now that you know more about digital distribution and the leading digital marketing channels. Therefore, implementing them in your company as soon as possible is an excellent idea.